Search Engine Optimization for Beginners
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Hazem Torab
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Search Engine Optimization (SEO) is a very important topics for webmasters, developers, testers, writers and web designers. You need to know the concept of Search Engine Optimization to know how to build a search engine friendly website and enhance its position in Search Engines following the mentioned SEO Tips and Tricks.
What is SEO?
SEO is One of the most effective methods in internet marketing, by making some activities inside and outside your website to improve the visibility in search engines.
Why SEO?
Outside your website:
Ongoing Optimization:
The search engine optimization never ends, you will usually need to check Google Analytics, check your optimization results using Google webmaster tool, and usually check your competitors progress to make sure that you are on the right track.
The following article is talking about Search Engine Optimization for Beginners, step by step we will know about Search Engine Optimization and how can we make our websites visible on Search Engines.
Search Engine Optimization (SEO) is a very important topics for webmasters, developers, testers, writers and web designers. You need to know the concept of Search Engine Optimization to know how to build a search engine friendly website and enhance its position in Search Engines following the mentioned SEO Tips and Tricks.
What is SEO?
SEO is One of the most effective methods in internet marketing, by making some activities inside and outside your website to improve the visibility in search engines.
Why SEO?
- Unpaid traffic
- Continuous source of visitor
- 21% of traffic come from search engines
- Good image for your business
Search Engines Market Share
According to the latest statistics about Search Engines market share which done on 11 June 2011 by http://www.compete.com/
According to the latest statistics about Search Engines market share which done on 11 June 2011 by http://www.compete.com/
What is Page Rank?
Page Rank or PR is Trade Mark Google products that calculates the popularity of a website and it gives each page in any website a number from 0 - 10 according to a very complicated algorithm that calculates the popularity based on many factors, the main factor is the links from other websites to your website.
How to Optimize My Website for Search Engines?
There are many activities that can be done to optimize your website on search engines.
Inside your website:
1- Specify Your Keywords:
- Be Realistic and avoid choosing very competitive keywords
- Target all related keywords to your business
To be able to specify the related keywords, there are many tools that can help you to generate all related keywords, one of the best tools is Google Adwords Keyword Tool.
2- Re-phrase your text:
It very recommended to re-phrase your keywords to increase the keyword density in your page and to target all keywords.
There are many tools that can help you to calculate the keyword density (don't make any word exceeds 7% density).
3- Optimize your HTML:
The following images shows the mapping between HTML and its display in the Search Engine result page
There are many SEO Tips and Tricks for HTML the following are the most effective tips:
- Use meta tags for description and keywords
- Use H1 tag for the main keyword
- Use Bold Tag for your keywords
- Use tooltips for images and links
- Avoid using nested tags
- Put JS & CSS in separate files
- Check your links (avoid broken links)
- Use search engine friendly URLs
4- Eye Catching:
Before you finish your optimization make sure that your link will be eye catching for search engine users by doing the following tips:
- Keep the title short
- Don't write your website name in the title
- Keep the description short and targeting the keyword
- Make your keywords in the URL
5- Build and submit Your Sitemap:
After finishing your website generate your sitemap using an online Sitemap Generation Tool then submit it too Google Webmaster Tool
Directory Submission
Before submitting your website make sure that it’s 100% complete
Submit it to DMOZ and general directories
Find the suitable directories for your business
Social Networking Websites
Don't ever ignore social networking websites, in some cases social networking wesbites are the success key.
Let Others Link to You
Make RSS Feeds
Write original and attractive content
Make good relations with bloggers and other site owners to talk about your site (Not Link Exchange)
Link to others websites
Avoid Penalties
Don’t Copy & Paste Content
Avoid broken links
Don’t make hidden text
Don’t increase the keyword density
Don’t link to un-trusted websites
Don’t duplicate content
The search engine optimization never ends, you will usually need to check Google Analytics, check your optimization results using Google webmaster tool, and usually check your competitors progress to make sure that you are on the right track.
The growth rate of your website is one of the main factors that search engines position your website, so try to update your website with original content whenever you can, and sure after adding new pages you will need to regenerate your website sitemap and submit it to Google Webmaster Tool.
Examples provided by: Enozom Web Development Company for high quality software solutions
Examples provided by: Enozom Web Development Company for high quality software solutions
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For a while I just got bored when reading about search engine optimization. Now I think it's pretty amazing. It pretty much rules the Internet, and is the reason a lot of businesses either fail or succeed. Not so boring a topic anymore.
Nice Search Engine Optimization Blog Information added by you.Thanks for Sharing.
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